When this MV came out there was a lot of negative hype around it. Lupin and SNSD’s “Run Devil Run” came out around the same time, and fans of the two girl groups kept saying each group was copying the other. The members of the two groups are actually friends, but their fans have this legendary hatred of one another.
I can’t quite follow what is going on in the song, but has this addictive beat. I really like it, but when I actually stop and try to understand the lyrics I’m kind of lost. I’m even watching it while I write this and I still can’t quite understand what is going on… But I still really love the tone and beat.
“As usual it’s mine/ it’s mine/ this is mine/ this is mine/ Go up high (ye ye ye)/ take it all (ye ye ye)/ never back it up, back it up/ never turn it up, turn it up/ Hallo, hallo, hallo hallo hallo/ catch hallo hallo, catch catch hallo hallo”
The dance for this one is mainly in the legs with a lot of bouncing, which fits the faster pace of the song really well. The choreography is kind of simple in parts, but there is nothing wrong with that, in the group parts it looks great.
There isn’t a story clearly conveyed in the lyrics or MV.
Other Interesting Things
I really like the group costumes between the black outfits and the bright white. It works really well. I can kind of understand why fans though the MVs were playing off one another between “Lupin” and “Run Devil Run”, there are several similarities between the black and white costume colors and even the background in the dance shots.
A note to the editor and costume designer: While it may be sexy to put Nicole in a backless shirt, an invisible bra is made of plastic and therefore still reflects the light from your set, making it very not-invisible.
Overall this MV is extremely reminiscent of After School’s “Because of You”, the sets look identical in parts and a lot of the angles are the same, I wouldn’t be surprised if it was shot at the same studio with some of the same staff.
If you keep a sharp eye on the screen, the first shot of the MV and the last shot of the MV are identical.